Effective Date: July 2025

This Privacy Policy describes how WAVE 2.0 Ltd - trading as Soulful Strategy (“we,” “us,” or “our”) collects, uses, and protects the personal information you provide when you visit our website (www.soulfulstrategy.agency), use our services, or interact with us.

1. Who We Are

Soulful Strategy is a design and tech consultancy supporting holistic practitioners and coaches with systems, websites, and soulful strategy to grow their impact-driven businesses.

If you have any questions about this policy, you can contact us at:

Email: [email protected]

2. What Information We Collect

We may collect and process the following information:

Personal Information: Name, email address, phone number, business name, and any other details you provide via forms, bookings, or communication.

Technical Data: IP address, browser type, device type, location, and site usage data via cookies and analytics tools.

Transactional Data: Payment and billing information if you purchase a service.

Marketing Preferences: Your opt-ins to newsletters, downloads, or webinars.

3. How We Use Your Information

We use your data to:

▶ Respond to your enquiries and deliver requested services

▶ Improve website experience and functionality

▶ Process payments and send invoices

▶ Send relevant updates, newsletters, and offers (only with your consent)

▶ Analyse data for insights and business growth

4. Legal Grounds for Processing (GDPR)

We process your data under the following lawful bases:

▶ Consent - When you opt-in to newsletters or download resources

▶ Contract - When we need to deliver a service you’ve purchased

▶ Legal Obligation - For tax or legal compliance

▶ Legitimate Interest - To improve our business, understand our audience, and maintain a secure platform

5. Data Sharing

We respect your privacy and do not sell or rent your data. We may share your information with trusted third-party providers (like payment processors, booking tools, email systems) only to deliver services. These providers are GDPR-compliant.

6. Data Retention

We retain your data only as long as necessary for the purpose it was collected, or as required by law (e.g. financial records are kept for 6 years). You can request deletion at any time.

7. Your Rights

Under GDPR, you have rights to:

▶ Access the personal data we hold about you
▶ Correct inaccurate or incomplete data
▶ Withdraw consent at any time
▶ Request deletion of your data
▶ Lodge a complaint with the Information Commissioner’s Office (ICO) if you believe your data is being mishandled
▶ To exercise these rights, email us at: [email protected]

8. Cookies

We use cookies and similar technologies to track website performance and personalise your experience. You can disable cookies through your browser settings.

9. Third-Party Links

Our website may link to other sites (e.g. Instagram, YouTube, external tools). We are not responsible for their privacy practices and encourage you to read their policies.

10. Changes to This Policy

We may update this Privacy Policy from time to time. The latest version will always be available on this page with an updated effective date.